Visions of a Bride at White Sposa

White Sposa 29 - Photographer, Mauri Balleti - Exotic Issue
(My favorite editorial by far - Creates such an exotic message of "naturalistic shock" with all the tropical colors, while the dress is still the center of attention and looking white and vibrant as ever)

White Sposa Magazine starts with a theme in mind, thought up by one person, in which the magazine gradually evolves into special pages, full of editorials that reads like a story-book.  Editor, Simone Polli and fashion editor, Elena Todros of White Sposa, shared their thought process and growth along the way since the issuing of the first White Sposa bridal magazine. They have a very different perspective of how the bridal industry should be reaching out to there clients: the bride and people who follow new fashion trends for the bridal industry. There is a sense of direction and a substantial amount of quality that White Sposa applies to every little thing that they do with their magazine and it is safe to say that there are no other issues that is more suitable for the eyes of a bride. The attention to detail that they possess sets them apart from any other bridal magazine that is made available to readers who have interest in this market.

 White Sposa 28 Photographer, Marco Sanges - British Issue
(This issue is reminiscent of the old Hollywood times in plain old black and white that portrays a cinema theme where the camera captures a "still film" - The daring and bold side the bride comes out in this editorial.)

Who could have imagined that someone who had no desires for the framework of marriage would be such a trendsetter in this field: This is what makes the creative mind have the freedom to rise above it all. Elena Todros, the fashion editor, takes on many roles within the production of the magazine and she works a great deal with photographers that fits the part of her well thought out vision for on-coming editions. She has the responsibility of styling, booking models, and figuring out hair and make-up in order to bring her envisioned pictures to life. Her fashion editorials seeks the bride beyond the white dress; there is an emotion, vibe in which deeper feelings can be derived from the photographs that jumps out of the pages and captures the essence of how a bride can be viewed as in a different light.

Before coming to the headquarters of White Sposa Magazine, and aside from the research that I had done, I told myself that I had no interest in the bridal industry due to the fact that I am not a true believer of marriage. I was then faced by two women, Simone and Elena, who both were in the same mind-set as me, because they too do not think too much of marriage. At this point, I was able to see myself working alongside someone like Elena because I was able to relate to the way that she put together the fashion editorials. Being a fashion editor gives you the chance to take something as simple as a story-line and stretching it out to become something so much more. It takes such a strong-minded individual to come up with ideas that becomes recoginized as a form of art that reaches out far beyond the white dress: This is the type of person that I would want to learn more from and the footstep that I would like to follow.